Directions Magazine has a short post on the shift from making mashups to making tools for mashups. The premise is that lots of cutting-edge developers have led the way and developed mashups. However, as with most technology, there is a slow, but subtle and necessary shift from “doing-for-doings sake” to “doing-for-something-useful”, which means the tools have to be simpler and more widely used.

The article mentions GeoRSS, which is a technology standard that enables anyone to easily publish geo-data, which other services can then consume to produce mashups for people. Imagine online development tools like Ning having a drop in module that can consume GeoRSS and then pipe this to a map or SMS users. Then any site that publishes in GeoRSS (real estate, events, restaurant deals, etc.) can be “mashed up” without the user having to do any real programming.

2 Responses to “Shift from Mashups to tools for Mashups”

  1. Mikel Says:

    Ning already has alpha support for publishing GeoRSS.

  2. acuth Says:

    ‘my local guru’ (www.mylocalguru.com) has been developed as a tool for people wishing to build their own ’spatial’ services and applications. ‘tall buildings guru’ is a proof-of-concept blog that shows how you can publish your own mash-up without writing any code at all.

    The example blog uses Atom + the ‘geo’ microformat but ‘my local guru’ is just as at home with GeoRSS (both reading it and generating it) - the biggest problem seems to be whether the blog publishing platform provides support for GeoRSS.

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